Internet Exercises

1. http://www.iflyswa.com/

Southwest Airlines (SWA) was started in 1971. With CEO Herb Kelleher leading and guiding the organization since 1978, it has grown to be a major competitor in the airline industry. Southwest engages in unique approaches to provide customer and employee satisfaction. Its industry distinction is found in the low fares and high frequency of the services provided. The special quality of its employees - Southwest spirit has helped the company achieve five "Triple Crown Awards" from the Department of Transportation.

Explore this site to develop answers to following questions. How do you believe SWA motivates its employees? Identify the intrinsic and extrinsic rewards the company offers to its employees. Would these motivate you? Explain. Which of the motivation theories from the text apply to SWA? Describe in detail each using examples. Prepare your report for the class discussion.

2. http://www.lincolnelectric.com/

Lincoln Electric was founded in 1895 in Cleveland, Ohio. Today, with approximately 7,000 employees in 18 countries and over a billion dollars in sales, the company is known for the highest quality provider of the welding and cutting products.

Explore the company site listed above and identify what different motivational tool and techniques does the company use to achieve the result that it has? Do you believe that the company is using an outdated method from the early 1900s to motivate its employees? Explain. How does equity and expectancy theory apply in this case? Explain.