 |  Internet Marketing Intelligence, 2/e Edward Forrest,
University of Alaska
Endorsement for this Book
McGraw-Hill gratefully acknowledges the work of our reviewers and their permission to use their feedback.
COMPLETE, PRACTICAL & RELEVANT
Forrest Internet Marketing Intelligence offers a more complete, practical and relevant coverage of on-line market research issues and techniques than market research texts. An essential text for any contemporary market research course.
"[Forrest] provides many good website examples that provide a starting point in research. It covers online survey assessment methods, issues and techniques well and has adopted a practical orientation of the topics covered. [Forrest] has more in depth coverage of online marketing research concepts and techniques than my current text.
Jeffrey Lim, lecturer in Marketing Research Concepts,
University of Sydney |
"Forrest provides a good introduction to the whole idea of online focus groups, and the examples of websites are useful. My current text does not cover Internet Marketing Research as comprehensively… the detail in Forrest is an improvement on this."
| Anon, lecturer in Marketing Research Methods |
"Chapter 6 on Competitive Intelligence is excellent and is an improvement upon my current text. It is clearly written, concise and up to date. I like its practical approach."
Petra Bouvain, lecturer in E-Business: Marketing and Economics,
University of Canberra |
"The coverage of global web addresses is well-developed and the review questions are good. [Forrest] uses more Australian and Asian examples than my current text".
Michael Gardiner, lecturer in E-Marketing and Business Research,
University of Southern Queensland |
EASY TO UNDERSTAND
Written in clear, uncomplicated language, Forrest Internet Marketing Intelligence has been commended for it's focus on practical applications.
"The organisation of sub-topics is much better than the previous edition. Equally, there are heaps of useful websites as examples and references that have been organised in a useful framework. The website examples are an improvement on my current text. The book is written in simple English and is easy to understand."
| Anon, lecturer in Electronic Marketing |
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2002 McGraw-Hill Higher Education