Supplements

PowerPoint Slides
This text comes with a full suite of colour PowerPoint slides that distil key concepts and learning objectives from each chapter of the book.
Students: download the PowerPoint slides for the chapter you are studying and use them to prepare for end-of-chapter revision or exams.
Instructors: present these slides in lecture theatres to reinforce key themes to your class, and distribute them as lecture notes.

Online Case Studies
Each chapter is supplemented and extended by a case study with review questions, available to students and instructors at this website. It is vital that students can think critically and use the theory they have learned to explain real world situations. These end-of-chapter cases challenge students to apply online market research concepts. Discussion questions provide guidance and focus their attention on the key concepts.

PowerWeb
Unique to McGraw-Hill, PowerWeb is students' link to an endless, up-to-the-minute online bank of Market Research case studies and articles to help them with study and assignments. Linking students to international breaking news specific to marketing research (updated every hour), as well as study tips on web research and over 6,000 online journals, PowerWeb is great for researching essays and fostering an understanding of the subject that students' peers and future employers will thoroughly respect.

If you are interested in PowerWeb but your students have not received an access card as part of their text package, they can purchase a card separately from the bookstore where they purchased this text. Alternatively, students and instructors can click on "PowerWeb" at this website.

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