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![](/olcweb/styles/shared/spacer.gif) | ![](/sites/dl/free/007471225x/title/cover_100.jpg) Essential Marketing Skills Peter Rix
Features
- Marketing Plan Template - this feature allows students to develop skills in constructing marketing plans as they tackle key topic areas.
- Marketing in a Small Business - a running case study giving examples of how key topics and concepts are dealt with within a small business.
- Meet the Marketer - a snapshot of marketing professionals in the workplace. Personal testimonies linking ideas and concepts within each chapter.
- Opening Chapter Summary - this appears at the start of each chapter to give the students a brief overview of the forthcoming chapter. This will become an essential tool for students' review sessions.
- Readability - Designed to encourage students to read with short manageable paragraphs and sections. Written in a jargon free style.
- "Test Your Learning" - new questions have been added to enhance student's critical and strategic thinking. This will include a question of ethics, exercises and problems and work place examples.
- Key Terms and Concepts - students will find these listed at the end of each chapter.
- Practical Approach - all concepts are defined by real examples and applications.
Student Friendly Features Include: - Part opener
- Chapter Opener
- Meet the Marketer
- Chapter Objectives
- Summary
- Marketing in a Small Business
- Test your learning - this will include:
- A Question of Ethics
- Exercises and Problems
- Workplace Examples
- Practical Case study
- Key Terms and Concepts
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