|
![](/olcweb/styles/shared/spacer.gif) | ![](/sites/dl/free/007471225x/title/cover_100.jpg) Essential Marketing Skills Peter Rix
Table of Contents
Preface
Part A: MARKETING PRINCIPLES 1. Marketing in the 21st Century
2. Analysing the current situation
3. Gathering marketing information
4. Market segmentation, targeting and positioning
5. Understanding consumer and business markets
PART B: The Marketing Mix 6. The marketing mix - product strategies
7. The marketing mix - pricing strategies
8. The marketing mix - distribution strategies
9. The marketing mix - promotion strategies
10. Financial aspects of marketing
|
|
|