McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Edition | Instructor Center | information Center | Home
Features
Supplements
Table of Contents
Sample Chapters
Preface
Author Profile
Review Me
Complimentary Request
Related Titles
Feedback
Help Center


Essential Marketing Skills
Peter Rix


Supplements


  • Instructor's Resource Manual - containing more questions, solutions, readings and discussion questions.

  • Test Bank - a great resource to improve students' understanding of key topics.

  • PowerPoint Slides - Chapter Summaries and Figures from the text.

  • How to Prepare a Marketing Plan CD - can be packaged free with any order of the text.

* For conditions and more information on this great support package, please contact your local sales representative.