O.C. Ferrell is Distinguished Professor of Marketing, Bill Daniels Professor of
Business Ethics in the Anderson School of Management at the University of New
Mexico. He recently served as the Bill Daniels Distinguished Professor of Business
Ethics at the University of Wyoming and the Chair of the Department of
Marketing at Colorado State University. He also has held faculty positions at the
University of Memphis, University of Tampa, Texas A&M University, Illinois
State University, and Southern Illinois University, as well as visiting positions
at Queen’s University (Ontario, Canada), University of Michigan (Ann Arbor),
University of Wisconsin (Madison), and University of Hannover (Germany). He
has served as a faculty member for the Master’s Degree Program in Marketing
at Thammasat University (Bangkok, Thailand). Dr. Ferrell received his B.A. and
M.B.A. from Florida State University and his Ph.D. from Louisiana State University.
His teaching and research interests include business ethics, corporate citizenship,
and marketing.
Dr. Ferrell is widely recognized as a leading teacher and scholar in business.
His articles have appeared in leading journals and trade publications. In addition
to Business: A Changing World, he has two other textbooks, Marketing: Concepts
and Strategies and Business Ethics: Ethical Decision Making and Cases, that are
market leaders in their respective areas. He also has co-authored other textbooks
for marketing, management, business and society, and other business courses,
as well as a trade book on business ethics. He chaired the American Marketing
Association (AMA) ethics committee that developed its current code of ethics.
He is past president of the Academic Council for the AMA. Currently he is vice
president of publications for the Academy of Marketing Science and a distinguished
Fellow.
Dr. Ferrell’s major focus is teaching and preparing learning materials for students.
He has taught the introduction to business course using this textbook. This
gives him the opportunity to develop, improve, and test the book and ancillary
materials on a first-hand basis. He has traveled extensively to work with students
and understands the needs of instructors of introductory business courses. He lives
in Albuquerque, New Mexico, and enjoys skiing, golf, and international travel.
Geoffrey A. Hirt is currently Professor of Finance at DePaul University and a
Mesirow Financial Fellow. From 1987 to 1997 he was Chairman of the Finance
Department at DePaul University. He teaches investments, corporate finance, and
strategic planning. He developed and was director of DePaul’s M.B.A. program in
Hong Kong and has taught in Poland, Germany, Thailand, and Hong Kong. He received his Ph.D. in Finance from the University of Illinois at Champaign–Urbana,
his M.B.A. from Miami University of Ohio, and his B.A. from Ohio-Wesleyan University.
Dr. Hirt has directed the Chartered Financial Analysts Study program for
the Investment Analysts Society of Chicago since 1987.
Dr. Hirt has published several books, including Foundations of Financial Management published by McGraw-Hill/Irwin. Now in its fourteenth edition, this
book is used at more than 600 colleges and universities worldwide. It has been
used in more than 31 countries and has been translated into more than 3 different
languages. Additionally, Dr. Hirt is well known for his text, Fundamentals
of Investment Management, also published by McGraw-Hill/Irwin, and now in its
tenth edition. He plays tennis and golf, is a music lover, and enjoys traveling with
his wife, Linda.
Dr. Linda Ferrell is Professor of Marketing, Bill Daniels Professor of Business Ethics
in the Anderson School of Management at the University of New Mexico. She completed
her Ph.D. in Business Administration, with a concentration in management,
at the University of Memphis. She has taught at the University of Tampa, Colorado
State University, University of Northern Colorado, University of Memphis, and the
University of Wyoming. She also team teaches a class at Thammasat University in
Bangkok, Thailand, as well as an online Business Ethics Certificate course through
the University of New Mexico.
Her work experience as an account executive for McDonald’s and Pizza Hut’s
advertising agencies supports her teaching of advertising, marketing management,
marketing ethics, and marketing principles. She has published in the Journal of Public
Policy and Marketing, Journal of Business Research, Journal of the Academy of Marketing
Science, Journal of Business Ethics, Journal of Marketing Education, Marketing
Education Review, Journal of Teaching Business Ethics, Case Research Journal, and is
co-author of Business Ethics: Ethical Decision Making and Cases (8th edition) and Business and Society (4th edition). She is the ethics content expert for the AACSB
Ethics Education Resource Center (http://www.aacsb.edu/resources/ethics-sustainability/) and leads a Daniels Fund
business ethics initiative at the University of New Mexico.
Dr. Ferrell is the Vice President of Programs for the Academy of Marketing
Science and a past president for the Marketing Management Association. She is a
member of the college advisory board for Cutco Vector. She frequently speaks to
organizations on “Teaching Business Ethics,” including the Direct Selling Education
Foundation’s training programs and AACSB International Conferences. She
has served as an expert witness in cases related to advertising, business ethics, and
consumer protection.
2015