O.C. Ferrell,
University of New Mexico Geoffrey A. Hirt,
DePaul University Linda Ferrell,
University of New Mexico
ISBN: 0076735192 Copyright year: 2015
What's New
ACTIVE LEARNING ENVIRONMENT
Connect Insight—Connect Insight is a powerful data analytics tool that allows instructors to leverage aggregated information about their courses and students to provide a more personalized teaching and learning experience.
Updated Interactive Applications—The design and functionality of Interactive Applications within Connect Introduction to Business have been updated making them accessible on all tablets including iPads. All video cases have been closed-captioned, and these assignments feature a more intuitive design for instructors and students. Interactive Applications are provided for each chapter allowing instructors to assign application-focused interactive activities, engage students to “do” business, stimulate critical thinking, and reinforce key concepts. Students apply what they’ve learned and receive immediate feedback. To learn more click here.
Active Review Cards & Team Exercises—Included in every chapter, Active Review Cards reinforce chapter objectives. Team Exercises encourage students to apply what they learned, and build their business and interpersonal skills by interacting with peers, which help students actively LEARN and remember.
“So You Want a Job. . .” All have been updated and appear toward the end of every chapter. Each offers advice on a spectrum of careers in business, which provides potential leaders a diverse overview of careers in the business world.
Building Your Business Plan—Palo Alto’s, Business Plan Pro, can be packaged with M: Business, at a great discount. This market leading software helps students through the basic steps of building their business plan. Click here for information about this special offer.
Increased Spotlight on Social Media—Companies using social media to increase profits and demonstrate social responsibility are spotlighted throughout. Chapter 8 profiles Bare Escentuals, and how they used Facebook to obtain customer feedback for product development; chapter 2 highlights how employees are wasting time at work on social media Web sites, and how it’s becoming an issue for companies; while chapter 13 delves into the “new kids on the block,” Pinterest, Instagram, and Tumblr, and how marketers use these new media-sharing sites.
Emphasis on Entrepreneurship—Every chapter stresses the importance of an entrepreneurial spirit, and unveils secrets to start up success. Chapter 5 profiles Kickstarter, and how Jerry Murrell became the darling of the fast-food industry with Five Guys. Chapter 15 looks at how Twitter founder, Jack Dorsey, went beyond 140 characters and developed Square; chapter 10 discusses how Apps are becoming the new venture for entrepreneurs of any age.
Ethics and Social Responsibility—Ethics and Social Responsibility continue to be hallmark topics of M: Business. In chapter 2, readers see where business misconduct is growing, and shows how ethics doesn’t only apply in the business sector, but in sports with the New Orleans Saints profiled, it also looks at the demise of Lance Armstrong and his brand. The same chapter shows how corporations have created philanthropic arms to raise money for charities; and how businesses are dealing with the issues of high unemployment. Click here to listen how the authors cover these topics in their class.
Completely updated topics, tables, and figures throughout—The fourth edition uses the latest statistical data looking at trends in unemployment along with expanded coverage on mixed economies in chapter 1; foreign corrupt practices and bribery chapter 2; trading relationships among countries and explosion of counterfeit goods in chapter 3; where Fortune 500 companies are really earning their revenue in chapter 5; how Cisco demonstrates virtual teams in chapter 7; and how Generation Y needs to be incentivized and motivated in chapter 9.
Additional information in Chapter 16 about capital budgeting; competition between Apple and Android; information on the Dow Jones Industrial Average has been added, with an emphasis on the fact that young investors (such as those just graduating from college) should be sure to analyze the long-term trends of a stock when investing rather than just relying on short-term growth.
To purchase an eBook version of this title, visit www.CourseSmart.com (ISBN: 9780077637095). With the CourseSmart eTextbook version of this title, students can save money, reduce their impact on the environment, and access powerful web tools for learning. Faculty can also review and compare the full text online without having to wait for a print desk copy.
2015