Background:
Many companies today utilize new digital media in a way that reflects their images and goals. They can also help to improve customer service, loyalty and satisfaction while reaching out to new target markets. Companies use these sites in a variety of ways, sometimes setting up Facebook pages or Twitter accounts to gather customer feedback, to promote new products, or even to hold competitions.

The U.S. economy has experienced many ups and downs in recent decades, but e-commerce has been an area that has continued to grow throughout economic ups and downs. Many dot-com companies and social networking sites have risen and collapsed. Others, such as Amazon.com, Ebay, Facebook, MySpace, and Twitter have not only survived, but thrived. Many that succeed are "niche players"; that is, they cater to a very specific market that a "brick-and-mortar" business (existing only in a physical marketplace) would find hard to reach. Others are able to compete with brick and mortar stores because they offer a wider variety of products, lower prices, or better customer service. Many new digital media outlets help companies compete on these fronts.

As a manager of Biodegradable Packaging Products Inc., a small business that produces packaging foam from recycled agricultural waste (mostly corn), you want to expand into e-business by using digital media to help market your product. Your major customers are other businesses and could include environmentally friendly companies like Tom's of Maine (natural toothpaste) and Celestial Seasonings (herbal tea). Your first need is to develop a social networking site or blog that will help you reach your potential customers. You must decide who your target market is and which medium will attract them the best.

Task:
Plan a digital media marketing campaign using online social networking sites, blogs, or another digital media outlet using the template below.