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What is digital marketing? |
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How can marketers utilize digital media to improve business? |
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Define accessibility, addressability, connectivity, and control. What do these terms have to do with digital marketing? |
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What is e-business? |
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How is the Internet changing the practice of marketing? |
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What impact do digital media have on the marketing mix? |
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How can businesses utilize new digital and social networking channels in their marketing campaigns? |
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What are some of the privacy concerns associated with the Internet and e-business? How are these concerns being addressed in the United States? |
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What is identity theft? How can consumers protect themselves from this crime? |
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Why do creators want to protect their intellectual property? Provide an example on the Internet where intellectual property may not be protected or where a copyright has been infringed. |
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