LO 13-1

Define digital media and digital marketing and recognize their increasing value in strategic planning.

LO 13-2

Demonstrate the role of digital marketing and social networking in today's business environment.

LO 13-3

Show how digital media affect the marketing mix.

LO 13-4

Define social networking and illustrate how businesses can use different types of social networking media.

LO 13-5

Identify legal and ethical considerations in digital media.