Foundations of Marketing Information Center:


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	Student Edition
	Instructor Edition

Foundations of Marketing, 2/e

David Jobber
John Fahy

ISBN: 007710918x
Copyright year: 2006

Welcome to the Online Learning Centre for Foundations of Marketing 2e.

Foundations of Marketing 2/e is an exciting and comprehensive introduction to the fundamentals of marketing theory and practice. It’s ideal for those studying marketing for the first time, as it is accessible, grounded in real practice and totally up-to-date. It’s also full of great examples – really bringing marketing to life!

Here you can find a host of information about the book, as well as a range of downloadable supplements for students and lecturers. The Information Centre provides details about the book's features and content. The OLC also offers a range of supplementary resources for studying and teaching using this textbook.

THE STUDENT CENTRE

The Student Centre contains material to accompany the study of Foundations of Marketing. This material includes:

Learning Objectives
Student Self-test Questions
Internet Exercises
Glossary
Weblinks

Also new in the Student Centre, added in May 2006, Case Study Guidance

Click on the menu to the left of this page to view these resources.
Chapter-by-chapter resources may be viewed by clicking on the drop-down list.

THE LECTURER CENTRE

The Lecturer Centre for this title contains a wealth of downloadable material for lecturers who adopt Foundations of Marketing, comprising:

PowerPoint Slides
Chapter Synopses
Solutions to Questions in the Book
Additional Case Studies
Extended Cases for In-depth Study
Case Table
Artwork
Case Study Teaching Notes
Image Bank

ACCESSING THE LECTURER CENTRE
The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page. A McGraw-Hill representative will contact you in due course.

REQUEST LECTURER COPY
If you are considering using Foundations of Marketing for course adoption, you can request a complementary lecturer copy by clicking here and filling in the online form.

Please note that lecturer copies can only be sent to college or university addresses within Europe, the Middle East or Africa. Lecturers outside these regions should contact their respective International Office.

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a lecturer copy for review.