Go to the Internet and look up www.walmart.com.
How has this firm been able to combine overall cost
leadership and differentiation strategies?
Choose a firm with which you are familiar in your
local business community. Is the firm successful in
following one (or more) generic strategies? Why or
why not? What do you think are some of the challenges
it faces in implementing these strategies in an
effective manner?
Think of a firm that has attained a differentiation
focus or cost focus strategy. Are their advantages sustainable?
Why? Why not? (Hint: Consider its position
vis-à-vis Porter's five forces.)
Think of a firm that successfully achieved a combination
overall cost leadership and differentiation strategy. What
can be learned from this example? Are these advantages
sustainable? Why? Why not? (Hint: Consider its competitive
position vis-à-vis Porter's five forces.)
