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Summary Review Questions
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  1. What are some of the advantages and disadvantages associated with a firm's expansion into international markets?

  2. What are the four factors described in Porter's diamond of national advantage? How do the four factors explain why some industries in a given country are more successful than others?

  3. Explain the two opposing forces—cost reduction and adaptation to local markets—that firms must deal with when they go global.

  4. There are four basic strategies—international, global, multidomestic, and transnational. What are the advantages and disadvantages associated with each?

  5. What is the basis of Alan Rugman's argument that most multinationals are still more regional than global? What factors inhibit firms from becoming truly global?

  6. Describe the basic entry strategies that firms have available when they enter international markets. What are the relative advantages and disadvantages of each?







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