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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska

Digital Supplements

  • Our book-specific Website at www.mhhe.com/arnould offers complete classroom support for both students and professors. For students, the site provides student quizzing, an eLearning session, interactive activities, links to companies used as examples in the book, and Internet exercises. For professors, we provide downloadable supplements, a link to PageOut, and updated Business Week articles. Pamela Kiecker of Virginia Commonwealth University will provide updates to the website during the school semester.

  • Our Instructor's Presentation CD-ROM (ISBN 0072479493) provides professors with the Instructor's Manual, computerized test bank, our acetate package, video clips, links to company sites, and our PowerPoint slides. Our four-color acetate package consists of seventy-five figures, examples, and advertisements from the text and other sources provide examples for class lectures.

  • Our PowerPoint Presentation is also created by Pam Kiecker of Virginia Commonwealth University in conjunction with the text's authors and is available on the book's website and on our Instructor's CD-ROM. The PowerPoint provides over 350 slides of text material and additional resources for use in class lectures and discussion.





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