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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska

Print Supplements

  • An Instructor's Manual, (ISBN 0072323272) written by Pamela Kiecker of Virginia Commonwealth University in conjunction with the text's authors goes beyond providing solutions to end-of-chapter questions and problems. It incorporates additional, new material and examples for professors to use with students. Sample course syllabi are also included.

  • The Test Bank (ISBN 0072323299), written by Ronald Weir of East Tennessee State University includes over 1300 multiple choice, fill in the blank, and essay questions. Many of the test questions have been class-tested by the text's authors over several semesters.

  • The accompanying Video Package (ISBN 0072323302) includes a collection of stories shared by consumer behavior teachers and researchers from around the world. These stories bring to life a variety of concepts from the textbook. Other video segments in the package stress the ritual aspects of consumption, illustrate consumption in different parts of the world, and provide examples of consumption within subcultures and communities.





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