McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center | Instructor Center | Information Center | Home
Sample Chapter
Overview
Table of Contents
About the Authors
Preface
Feature Summary
Print Supplements
Digital Supplements
PageOut
Feedback
Help Center


Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska

Table of Contents

Part 1--Introduction

  1. Overview of Consumer Behavior: Production, Consumption, and Disposition
  2. Consumer Behaviors and Marketing Strategies
  3. Learning about Consumers
  4. The Changing World of Consumption

Part 2--The Background to Consumption

  1. The Meaning and Nature of Culture
  2. Economic and Social Structures
  3. The Self and Selves
  4. Lifestyles: Component Consumption Sub-Cultures
  5. Perception: Worlds of Sensation

Part 3--Purchase and Acquisition

  1. Acquiring Things
  2. Why Do People Buy? Needs, Motivations and Involvement
  3. Experience, Learning and Knowledge
  4. Attitude Models and Consumer Decision Making
  5. Organization and Household Consumer Behaviors
  6. Interpersonal Influence

Part 4--Post-Acquisition

  1. Consumer Innovation
  2. Consumer Satisfaction
  3. Consumption Meanings
  4. Disposition, Recycling, Reuse




McGraw-Hill/Irwin




Copyright2002 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.