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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska
Overview of Consumer Behavior: Production, Consumption, and Disposition

Chapter Outline

  1. Opening Vignette
  2. Overview
    1. What Is Consumer Behavior?
    2. Why Study Consumer Behavior?
  3. An Introduction to this Book
    1. Consumer Activities in Daily Life
    2. Consumer Behavior as it Relates to the Organization of this Book
  4. An Expanded Overview of Consumer Behavior
    1. Consumer Culture
    2. Consumer Behavior Around The World
    3. The Circle of Consumption
  5. Motivational Dynamics in Consumer Culture
  6. The Plan of the Book
  7. Summary

    8. Key Terms

  8. Review and Discussion Questions
  9. "You Make the Call"




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