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Consumers

Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska

Overview of Consumer Behavior: Production, Consumption, and Disposition

Multiple Choice Quiz

Answer all questions


1	Constantly being on the lookout for novel ways to solve familiar problems or address familiar needs in engaging in __________________________.
		A)	adoption
		B)	attitude behavior
		C)	consumer culture
		D)	use innovativeness
		E)	preacquisition phenomena


2	______________________ refers to an organized social and economic arrangement in which markets govern the relationship between meaningful ways of life and the symbolic and material resources on which they depend.
		A)	Circle of consumption
		B)	Consumer behavior
		C)	Protestant ethnic
		D)	Mercantilism
		E)	Consumer culture


3	The ________________________ is a model of wealth and well-being measured in stocks of productive assets and ownership of machinery and factories.
		A)	domain of consumer behavior
		B)	production orientation
		C)	globalization factor
		D)	cultural arrangement
		E)	acquisition effort


4	____________________ refers to the decision of consuming units to purchase new products and services regularly.
		A)	Attitude
		B)	Disposal
		C)	Adoption
		D)	Diffusion
		E)	Mercantilism


5	The ___________________________ refers to the fact that the production and acquisition of goods and services, their consumption, and the disposal of used goods are part of a cycle of managerial and socioeconomic activities.
		A)	circle of consumption
		B)	domain of consumer behavior
		C)	organizational culture
		D)	production orientation
		E)	none of the above


6	The _____________________ describes the various cultural, economic, social, and psychological influences that channel consumer behavior toward particular kinds of acquisition, use, and disposal behaviors.
		A)	use innovativeness
		B)	preacquisition phenomena
		C)	interpersonal processes
		D)	perception of lifestyles
		E)	influencing predictors


7	It's important to observe that even a simple behavior like shampooing is tied to :
		A)	gender
		B)	social class
		C)	ethnicity
		D)	age
		E)	all of the above


8	The diffusion and adoption of innovative products in consumer and industrial contexts is an important field within:
		A)	advertising
		B)	consumer behavior
		C)	public relations
		D)	joint promotions
		E)	sales promotion


9	By studying and understanding consumers, organizations can establish and maintain a competitive advantage in the:
		A)	stock market
		B)	academic universe
		C)	marketplace
		D)	medical industry
		E)	museum society


10	The emergence of the Protestant ethic, as the great sociologist Max Weber termed it, emphasized:
		A)	personal introspective
		B)	psychological analysis
		C)	individual initiative
		D)	stress reduction
		E)	healthy retirement funds


11	When developing a global marketing strategy, organizations should consider:
		A)	cost
		B)	market
		C)	competitiveness
		D)	environmental factors
		E)	all of the above


12	In the _______________________________ of Japan and East Asia, so-called because they have entered the industrial manufacturing age in the last 50 years, this desirable for foreign goods is notable.
		A)	Pacific rim
		B)	less affluent world (LAW)
		C)	newly industrialized countries (NICs)
		D)	globalization
		E)	mercantilism


13	Adoption refers to the decision of consuming units to purchase new products and services ______________.
		A)	regularly
		B)	occasionally
		C)	seldom
		D)	on holidays
		E)	seasonally


14	In different corporations, ________________________ can differ with respect to dress, communication, learning, and decision-making styles; ethics; and so forth.
		A)	domain of consumer behavior
		B)	organizational cultures
		C)	circles of consumption
		D)	operational motivation
		E)	none of the above


15	Consumer's taste preferences are expressed through recurring patterns of:
		A)	acquisition
		B)	consumption
		C)	disposition
		D)	production
		E)	all of the above

Fill in the blank


16	__________________________ include the former socialist bloc countries of Eastern Europe and other economies that were formally dominated by the public sector.
		A)	New economies
		B)	Old economies
		C)	Transitional economies
		D)	Global economies


17	___________________ is more than just repeat purchase behavior. It also includes a preference for a particular brand and a positive emotional response to the brand.
		A)	Attitude
		B)	Individualism
		C)	Purchase behavior
		D)	Brand loyalty


18	By ____________, we mean that the constraints of geography on consumption and social and cultural arrangements are rapidly lessening.
		A)	affinity group
		B)	globalization
		C)	production orientation
		D)	adoption


19	________________ refers to the spread of a new product through a population.
		A)	Household structures
		B)	Consumer activity
		C)	Diffusion
		D)	Motivations


20	__________________ refers to an organized social and economic arrangement in which markets govern the relationship between meaningful ways of life and the symbolic and material resources on which they depend.
		A)	Consumer behavior
		B)	Consumer culture
		C)	Social groups
		D)	Product orinetation


21	The study of consumer behavior includes focusing on relationships between what people think, feel and do and the role of marketing strategies in molding these processes.
		A)	True
		B)	False


22	Attitudes and behaviors are formed in isolation.
		A)	True
		B)	False


23	Due to globalization, many companies are finding it necessary to design their marketing strategy across cultures.
		A)	True
		B)	False


24	Geography is becoming much more important in where people shop and what they buy.
		A)	True
		B)	False


25	The spread of consumer culture in the less affluent world (LAW) tends to be enhanced by stagnant economic growth, unequal income distribution, and sometimes conflicts with traditional consumption values.
		A)	True
		B)	False


26	Consumption typically involves making things or transferring things rather than using things, and sometimes using them up.
		A)	True
		B)	False


27	Consumers engage in search and evaluation of alternatives and judge their purchases decisions in terms of how well the purchases solved their consumption problems.
		A)	True
		B)	False


28	Understanding acquisition, which is very important to marketers, requires an understanding because consumer beliefs, values, and attitudes are affected by these links.
		A)	True
		B)	False


29	By looking at acquisition, the circle of consumption highlights the importance of "thinking green" and the value to organizations of developing sustainable marketing practices.
		A)	True
		B)	False


30	Production, acquisition, consumption, and disposal of consumer products are driven in part by universal human motivations.
		A)	True
		B)	False

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