 |  Consumers Eric Arnould,
University of Nebraska
George Zinkhan,
University of Georgia
Linda Price,
University of Nebraska
Overview of Consumer Behavior: Production, Consumption, and Disposition
Internet Exercises- Visit the J. Crew Web site at www.jcrew.com
to learn more about how J. Crew uses what it knows and understands about its
customers to offer popular products. How does J. Crew use their knowledge
of consumer behavior to offer services to help their customers?
- Customer behavior research is dedicated to deciphering, explaining, and
predicting human needs and wants, and measuring and understanding people's
satisfaction. Select a Web site where you have researched or actually purchased
a product(s) and evaluate the extent to which this e-tailer has met your expectations
of your needs and wants. Be sure and comment on whether or not the site asks
for "customer feedback/satisfaction level. Does this site use the consumer
behavior research effectively to maintain a competitive advantage in the marketplace.
- Visit a web site that is actually a "community" i.e. www.iVillage.com
and evaluate and explain how this "community" affects consumer culture.
In what ways could such a site affect your own consumer culture?
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2002 McGraw-Hill Higher Education