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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska
Consumer Innovation

Chapter Outline

Opening Vignette

  1. Overview
  2. Innovations
    1. Types of innovation
    2. Innovation Characteristics that Influence Adoption
  3. Key concepts in the Study of Consumer Change
    1. Diffusion and Adoption
    2. Conservatism, Resistance, and Discontinuance
  4. The Context of Innovation, Diffusion, and Discontinuance
    1. The Environmental Context for Innovation
    2. The Cultural and Social Contexts for Innovation
      1. Social System Values and Traditions
      2. Social Hierarchies
      3. The Cultural Production System
    3. Social Group Influence on Innovation and Adoption
      1. Between and Within Group Communication
      2. Between Group Influence on Innovative, Individual Behavior
      3. The Effect of Other Users On the Value of Adoption
  5. Adoption
    1. Adopter Categories
    2. The Adoption Process
  6. VI. Chapter Summary




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