 |  Consumers Eric Arnould,
University of Nebraska
George Zinkhan,
University of Georgia
Linda Price,
University of Nebraska
Consumer Innovation
Internet Exercises- What are the basic differences between a fad, a fashion, and a trend? Select
one web site for each of these three types of continuous innovation and explain
why the products or services offered on this site represent the best example
of a fad, a fashion, and a trend.
- The ONSALE auction site showcases a number of on-line auctions in which
different sellers' auction off computers, electronics and other products to
buyers. Visit the auction at www.onsale.com
and review an open auction for an electronics product. With your understanding
of discontinuous, dynamically continuous, and continuous innovations explain
in what way these of innovations help marketers understand new product/service
adoption.
- Consider an innovative product that you have not yet purchased, but have
been thinking about buying on the Internet. Visit the site and review the
product offering. Thinking about what you have learned in this chapter, indicate
why your resistance to this product is high or low.
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2002 McGraw-Hill Higher Education