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Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska
The Meaning and Nature of Culture

Chapter Outline

  1. Opening Vignette
  2. Chapter Overview
  3. The Meaning and Nature of Culture
  4. Cultural Values
  5. Cultural Myths and Symbols
  6. Cultural Rituals
  7. Guidelines for Cultural Awareness
  8. Globalization, Consumer Culture and Cultural Creolization
  9. Summary
  10. Discussion and Review Questions
  11. You Make the Call




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