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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska
The Self and Selves

Chapter Outline

  1. Opening Vignette
  2. Chapter Overview
  3. Self Concept
    1. Self Concept is Multi-faceted
    2. Activated Self concept Depends On Situations And Motives
    3. Many Factors Constrain Behavior
    4. Self concept is Malleable and Dynamic
  4. IV.The Dynamic Self concept
    1. Intrapersonal Processes
    2. Interpersonal Processes
    3. The Dynamic Self concept and Consumer Behavior
    4. Self concept and the Circle of Consumption
  5. V.Self concept Around The World
  6. VI.Personality
    1. A.Traits
    2. B.Self-Esteem and Self-Efficacy
    3. B.Applications to Consumer Behavior Research
  7. VII. Summary




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