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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska

The Self and Selves

Multiple Choice

Answer all the quesrions





1

Which of the following does not influence consumption behavior?
A)social class
B)peer groups
C)culture
D)lifestyle
E)dreaming
2

One formulation of the idea of the me-self concept is the _______________________.
A)personal analysis
B)personal evaluation
C)looking-glass-self
D)identity probing
E)none of the above
3

Who formulated the I-self idea that thought it produced self-concept?
A)Rorshach
B)Freud
C)William James
D)Charles Horton Cooley
E)Russell Belk
4

_____________________ is a major change in the rights, duties, and responsibilities expected of an individual by a social group.
A)Relationship harmony
B)Image congruence hypothesis
C)Role transition
D)Possible selves
E)Socially oriented achievement motivation
5

Psychologists recognize the _______________ , the active observer, the knower, or the information processor.
A)me-self
B)self-concept
C)I-self
D)self-relevant information
E)none of the above
6

Russell Belk says that external objects to which we are emotionally attached and that we consider a part of ourselves comprise the ____________________.
A)extended self
B)self-awareness
C)self-narratives
D)self-distinctiveness
E)self-harmony
7

One way of thinking about self-concept is that it is composed of self-representations, or ___________________, each consisting of a system of knowledge structures organized in memory and self-relevant information.
A)self-efficacy
B)self-schemas
C)desired selves
D)self-concept
E)relationship harmony
8

Self-representations may refer to actual I-selves and also to ___________________, selves we could be, would like to be, or are afraid to be.
A)traits
B)low self-monitors
C)high self monitors
D)possible selves
E)restrictions
9

Self-concept influences the processing of _____________________, the internalized self-schemas that represent a reference value or standard of comparison for new information from the environment.
A)self-relevant information
B)compulsive buying
C)relationship harmony
D)working, or activated, self-concept
E)none of the above
10

An individual's consistent self-representations form the basis for what we understand as _____________________.
A)demeanor
B)self-worth
C)personality
D)faithfulness
E)compatibility
11

Contemporary interest in personality dates from which 20th century founder of modern psychology?
A)Henry Murray
B)S. H. Schwartz
C)Karl Jung
D)Sigmund Freud
E)Hazel Markus
12

Some people are ____________________; they are more concerned that their behavior is consistent with their conception of how people behave in a particular situation.
A)low self-monitors
B)high self-monitors
C)socially oriented monitors
D)socially oriented achievers
E)image congruent monitors
13

What is a key aspect of personality traits?
A)extended self
B)desired self
C)relative stability
D)self efficacy
E)role transition
14

Inner-directedness is similar to what trait?
A)extroversion
B)introversion
C)real self
D)possible self
E)self-narrative
15

One tool for studying personality is the ___________________.
A)socially oriented achievement motivation
B)working self-concept
C)personal project
D)relationship harmony role
E)none of the above

Fill in the Blanks



16

____________________ is the positivity of a person's attitude towards him/herself.
A)Extended self
B)Self-esteem
C)Desired Self
D)Looking glass self
17

_____________________ is defined as people's beliefs about their capabilities to exercise control over events that affect their lives.
A)Image congruence hypothesis
B)Socially oriented achievement motivation
C)Working self-concept
D)Self-efficacy
18

____________________ consists of stories that are coherent, context sensitive accounts of experiences that provide a sense of personal continuity in time and space.
A)Self-schemas
B)Self-narratives
C)Self-relevant information
D)Self-monitoring
19

____________________ are concerned with being consistent with their conception of how people behave in a particular situation.
A)Low self-monitors
B)Middle self-monitors
C)High self-monitors
D)Grounded self-monitors
20

____________________ is what the person would like to be and thinks he or she really can be.
A)Relational self
B)Desired self
C)Possible self
D)Self-narrative



21

Perhaps the most important thing to be said about self-concept is that it is distinct from society and culture.
A)True
B)False
22

Individual consumer behavior is often directed toward enhancing self-concept through the consumption of goods as symbols.
A)True
B)False
23

Marketers and policy makers don't need to be sensitive to how different self-concepts get activated in social situations.
A)True
B)False
24

One way of thinking about self-concept is that it is composed of self-representations or self-schemas, each consisting of a system of knowledge structures organized in memory and consisting of self-relevant information, including ideas, and information about others and things.
A)True
B)False
25

Self-relevant information is more efficiently processed and people remember and recognize self-relevant information better.
A)True
B)False
26

Because of the link between self-concept and consumption, audiences infer characteristics of self by using consumption as a reference point.
A)True
B)False
27

As more Japanese travel abroad, they learn that their material possessions do not measure up to those of people in many Western countries.
A)True
B)False
28

Overall across dozens of studies, the results of trying to relate personality traits to consumer behaviors have been very successful.
A)True
B)False
29

Quite a bit of research suggests that consumer culture with its exaggerated emphasis on the beauty of the physical self may lead to higher self-esteem among consumers.
A)True
B)False
30

Advertisers can use personality traits to segment markets and target their market offerings.
A)True
B)False




McGraw-Hill/Irwin