
Thinking Critically About the Media |  |
Advertisement | A public notice meant to convey information and invite patronage of one's product or service, 487
|  |  |  | Cognitive balance | A feeling of comfort or well-being that results when one's beliefs, actions, attitudes, and relationships are perceived to be harmoniously balanced, 494--495
|  |  |  | Puffery | In advertising, flattering exaggerations that are literally untrue but not generally deceptive, 496--497
|  |  |  | Weasel words | Words used to water down or qualify a claim so that it says much less that it appears to, 496, 529
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