Multiple Choice Quiz

Select the correct answer to the following multiple-choice questions by circling the appropriate letter.

1		According to the text, the most helpful factor in determining the meaning of a message is its
			A)	literal meaning.
			B)	connotation.
			C)	context.
			D)	none of the above
2		In the broadcast media, the use of a very small segment of a speaker's comments from a longer and more complex set of comments is called
			A)	a sound bite.
			B)	a snippet.
			C)	a clip.
			D)	none of the above
3		Although the news media certainly hopes to inform us of daily events, it is constrained by the need to achieve an additional objective:
			A)	to support democratic processes and values.
			B)	to promote and sell commercial products and services to a large audience.
			C)	the need to remain completely impartial and objective.
			D)	none of the above
4		What doesn't make the newspapers and the nightly news broadcast usually includes
			A)	stories too complicated for quick and painless consumption.
			B)	stories highly critical of powerful corporations and the news media itself.
			C)	both a and b
			D)	none of the above
5		According to the text, most mass media news reporting
			A)	has a pronounced liberal bias.
			B)	has a pronounced conservative bias.
			C)	has a strong antigovernment bias.
			D)	fits into a narrow band of ideology that hovers around the center of the political spectrum.