True or False

Indicate in the space provided whether the following statements are true (T) or false (F).

1		The "mass" in mass media refers to the vast size of the organizations which produce and distribute information.
			A)	TRUE
			B)	FALSE
2		The meaning of a message can usually be easily discerned without consideration of the context from which that message arises.
			A)	TRUE
			B)	FALSE
3		According to the text, most of what we see and hear in the news media is useless.
			A)	TRUE
			B)	FALSE
4		The use of "sound bites" and other techniques that strip information of its context often gives an audience a false impression of a speaker's intentions or the significance of information.
			A)	TRUE
			B)	FALSE
5		Making information more entertaining or enjoyable to consume always negatively impacts the quality and usefulness of that information.
			A)	TRUE
			B)	FALSE
6		According to the text, since studies show that a large majority of individual journalists place themselves left of center on the political spectrum, it is clear that the news media represents their liberal bias.
			A)	TRUE
			B)	FALSE
7		An opinion, whether from a news anchor, a reporter, a writer or a reader, is only as valuable as its support.
			A)	TRUE
			B)	FALSE
8		According to the text, the values expressed in advertisements are simply a reflection of what the public values already.
			A)	TRUE
			B)	FALSE
9		Though many Americans reject the notion that advertisements influence what they buy, many of them are likely mistaken, since market studies reveal that a well-designed ad campaign can greatly increase a products impact.
			A)	TRUE
			B)	FALSE
10		According to the text, one major reason why we fail to recognize the effects of ads on our beliefs and behavior is that their influence is achieved through the accumulation of largely unnoticed minor effects and not major persuasive effects.
			A)	TRUE
			B)	FALSE