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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran
Theories of Mass Communication

Learning Objectives

1.

Introduce students to the history and development of mass communication theory.

2.

Detail what is meant by theory, why it is important, and how it is used.

3.

Detail several of the most influential traditional and contemporary mass communication theories.

4.

Improve students' skill at applying mass communication theory to their own use of the media.








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