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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran

Books

Chapter Overview

Most of the early literature printed in North America was political or religious in content. Technological advances in printing and increases in literacy led to the flowering of the novel in the 1800s. Due to the cultural importance of books, censorship has been a controversial issue. There are now several categories of books, including trade, professional, el-hi, higher ed, and mass market paperbacks.

Although publishing houses were traditionally small businesses, most books today are published by huge conglomerates. At the same time, independent bookstores are increasingly giving way to chains. Electronic publishing is broadening the options for aspiring writers.

Although illiteracy is rare in America, aliteracy, unwillingness to read, has caused some to wonder if books are a dying medium. The success of the Harry Potter books, however, has turned this trend around and helped bring about a rebirth of reading.