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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran

Books

Glossary

acquisitions editor  the person in charge of determining which books a publisher will publish
aliteracy  possessing the ability to read but being unwilling to do so
co-op placement  an advertisement paid for by publishers to online booksellers for their recommendations
cottage industry  an industry characterized by small operations closely identified with their personnel
d-book  a book downloaded in electronic form from the Internet to a computer or hand held device
dime novels  inexpensive late 19th- and early 20th-century books that concentrated on frontier and adventure stories; sometimes called pulp novels
e-book  digital book having the appearance of traditional books but with content that is digitally stored and accessed
e-publishing  the publication and distribution of books initially or exclusively online
instant books  books published very soon after some well-publicized public event
linotype  technology that allowed the mechanical rather than manual setting of print type
offset lithography  late 19th-century advance making possible printing from photographic plates rather than from metal casts
pulp novels  see dime novels
remainders  unsold copies of books returned to the publisher by bookstores to be sold at great discount
subsidiary rights  the sale of a book, its contents, even its characters to outside interests, such as filmmakers
trade books  hard- or softcover books including fiction and most nonfiction and cookbooks, biographies, art books, coffee-table books, and how-to books