Student Center
|
Instructor Center
|
Information Center
|
Home
Career Opportunities
Letter From the Author
PowerWeb: Mass Communication
PowerWeb: Violence & Terrorism
Choose a Chapter
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Learning Objectives
Chapter Outline
Chapter Overview
Multiple Choice Quiz
Glossary
Flashcards
Media Links
Crossword Puzzles
Worksheet
Feedback
Help Center
Introduction to Mass Communication, 2/e
Stanley J. Baran
Books
Learning Objectives
1.
Introduce students to the history and development of the publishing industry and the book itself as a medium.
2.
Detail the cultural value of books and the implications of censorship.
3.
Analyze how the organizational and economic nature of the contemporary book industry shapes the content of books.
4.
Detail the relationship between books as a medium and their readers.
5.
Improve students' book-reading media literacy skills.
2002 McGraw-Hill Higher Education
Any use is subject to the
Terms of Use
and
Privacy Policy
.
McGraw-Hill Higher Education
is one of the many fine businesses of
The McGraw-Hill Companies
.