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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran

Magazines

Glossary

advertorial  ads in magazines and newspapers that take on the appearance of genuine editorial content
brand magazine  a consumer magazine published by a retail business for readers having demographic characteristics similar to those who shop at its stores
circulation  the number of issues of a magazine or newspaper that are sold
complementary copy  newspaper and magazine content that reinforces the advertiser's message, or at least does not negate it
controlled circulation  when a magazine is provided at no cost to readers who meet some specific set of advertiser-attractive criteria
manalogue  a designer catalog produced to look like a consumer magazine
muckraking  a form of crusading journalism that primarily used magazines to agitate for change
pass-along readership  measurement of publication readers who neither subscribe nor buy single copies but who borrow a copy or read one in a doctor's office or library
split runs  special versions of a given issue of a magazine in which editorial content and ads vary according to some specific demographic or regional grouping
synergistic magazine  a magazine explicitly designed to generate stories that will become movies, television programs, or content for other media
Webzines  online magazines