Stanley J. Baran
advertorial | ads in magazines and newspapers that take on the appearance of genuine editorial content
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brand magazine | a consumer magazine published by a retail business for readers having demographic characteristics similar to those who shop at its stores
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circulation | the number of issues of a magazine or newspaper that are sold
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complementary copy | newspaper and magazine content that reinforces the advertiser's message, or at least does not negate it
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controlled circulation | when a magazine is provided at no cost to readers who meet some specific set of advertiser-attractive criteria
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manalogue | a designer catalog produced to look like a consumer magazine
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muckraking | a form of crusading journalism that primarily used magazines to agitate for change
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pass-along readership | measurement of publication readers who neither subscribe nor buy single copies but who borrow a copy or read one in a doctor's office or library
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split runs | special versions of a given issue of a magazine in which editorial content and ads vary according to some specific demographic or regional grouping
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synergistic magazine | a magazine explicitly designed to generate stories that will become movies, television programs, or content for other media
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Webzines | online magazines
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