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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran

Magazines

Multiple Choice Quiz



1

Andrew Bradford's American Magazine, or a Monthly View of the Political State of the British Colonies
A)was closed for failure to pay the Stamp Tax.
B)had a long and prosperous run before closing during the Civil War.
C)was the first magazine published in the Colonies.
D)was distributed for free on street corners.
2

Social movements of the early 1800s, such as labor reform and abolition,
A)scared away advertisers who feared controversy.
B)helped U.S. magazines develop a look much different from their British predecessors.
C)did little to attract female readers, magazines' core audience.
D)all of the above
3

The expansion of the railroad, increased literacy, reduced cover prices, and __________ fueled the boom in interest in mass circulation magazines after the Civil War.
A)interest in social movements
B)a growing immigrant population
C)the emergence of several well-known columnists
D)the Postal Act of 1879
4

Because of their ability to attract growing amounts of advertising in the late 1800s, magazines were able to
A)dramatically reduce cover prices.
B)reduce postage costs.
C)make fuller use of color photography in their pages.
D)all of the above
5

The original muckrakers
A)were considered too controversial by most large circulation magazines and were therefore published only in specialized, political publications.
B)rarely took on institutions that advertised in the pages of the magazines for whom they wrote.
C)were welcomed by government as a check on powerful institutions
D)were writers who agitated for change by targeting powerful political and industrial people and institutions.
6

The Crisis, first published in 1910 as the voice of the ____________, was founded and edited by noted African American intellectual W.E.B. DuBois.
A)newly arrived European immigrant population
B)Republican Party
C)National Association for the Advancement of Colored People
D)American Socialist Party
7

Of the approximately 22,000 magazines in operation in the United States, approximately 12,000 are considered
A)profitable.
B)national in scope.
C)advertiser-friendly.
D)general interest consumer magazines.
8

When you read Time, TV Guide, and The New Yorker, you're reading _____________ magazine.
A)respectively, a trade, professional, and business
B)respectively, an industrial, company, and sponsored
C)a consumer
D)an online
9

Controlled circulation refers to
A)magazines that intentionally limit or control circulation to ensure a high proportion of demographically valuable readers.
B)the rare situation in which the government limits or controls what a magazine publishes.
C)a magazine provided at no cost to readers who meet some specific set of advertiser-attractive criteria.
D)a magazine's efforts to control its circulation to ensure a broad-based reader demographic profile.
10

When you read Slate or Salon, you're reading _____________ magazine.
A)respectively, a trade and professional
B)respectively, an industrial and sponsored
C)a consumer
D)an online