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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran

Radio and Sound Recordings

Chapter Overview

The technology for radio was developed in the late 19th century, at about the same time that sound recording was being perfected. The medium was used in the early decades of the 20th century for point-to-point communication, and in 1920 KDKA made the first commercial radio broadcast.

Advertising became the economic base of radio in the 1920s. Because it offered free entertainment, radio became increasingly popular during the Great Depression. This time was known as the golden age of radio, until television began to overtake it in popularity after World War II.

Radio is successful today largely because it is local and specialized, which appeals to advertisers as well as listeners. The recording industry, on the other hand, is primarily controlled by four major companies. The two industries have changed and prospered due to technological advances such as digital recording and convergence of radio and the Internet. Controversial music file-sharing software such as Napster may transform the recording industry, in spite of legal attempts to shut it down.