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Introduction to Mass Communication, 2/e
Stanley J. Baran
Radio and Sound Recordings
Multiple Choice Quiz
1
A radiation system refers to
A)
sending radio signals through water and ground.
B)
sending radio signals through the air.
C)
sending radio signals through radar.
D)
sending radio signals in all directions.
2
Lee DeForest developed a vacuum tube that improved and amplified wireless signals in 1906. It is called the
A)
liquid barretter.
B)
wireless permitter.
C)
orthicon tube.
D)
audion tube.
3
In 1916 David Sarnoff sent his superiors at American Marconi his famous Radio Music Box Memo. It contained
A)
his ideas on how to make radio a "household utility."
B)
his ideas on how to make radio a more efficient point-to-point communication medium.
C)
his strategy for overcoming oppressive Federal Radio Commission regulations.
D)
all of the above
4
Soon after World War I, American Marconi, General Electric, American Telephone and Telegraph, and Westinghouse combined resources to form
A)
the Federal Radio Commission.
B)
RCA Victor.
C)
the Radio Corporation of America.
D)
the Federal Communication Commission.
5
In 1920, Pittsburgh's KDKA became
A)
the first radio station to carry advertising.
B)
the flagship station of the CBS radio network.
C)
the first station to lose its license to the Federal Radio Commission.
D)
the first licensed commercial radio station in the United States.
6
Radio became an important medium for news
A)
shortly after it's inception in the twenties.
B)
after the 1933 Biltmore agreement.
C)
during World War II.
D)
in order to better compete with television.
7
Soft Rock, All Talk, and Country are examples of radio
A)
classifications of recorded music.
B)
secondary services.
C)
formats.
D)
networks.
8
Single ownership and management of multiple radio stations in one market is called
A)
deregulation.
B)
group ownership.
C)
duopoly.
D)
chain broadcasting.
9
Concerns raised over the conglomeration of the music business include all of the following EXCEPT
A)
the increase in cultural homogenization
B)
the increase in disk jockey autonomy
C)
the overshadowing of music by promotion
D)
the dominance of profit over artistry
10
The technology most responsible for the contemporary rebirth of radio networks is
A)
digital audio tape (DAT).
B)
the satellite.
C)
television.
D)
digital audio radio service (DARS).
2002 McGraw-Hill Higher Education
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