McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center | Instructor Center | Information Center | Home
Career Opportunities
Letter From the Author
PowerWeb: Mass Communication
PowerWeb: Violence & Terrorism
Learning Objectives
Chapter Outline
Chapter Overview
Multiple Choice Quiz
Glossary
Flashcards
Media Links
Crossword Puzzles
Worksheet
Feedback
Help Center


Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran

Radio and Sound Recordings

Learning Objectives

1.

Introduce students to the history and development of the radio and sound recording industries and radio and sound recording themselves as media.

2.

Detail the importance of the early financing and regulatory decisions regarding radio and how they have shaped the nature of all contemporary broadcasting.

3.

Analyze how the organizational and economic nature of the contemporary radio and sound recording industries shapes the content of both media.

4.

Detail the relationship between radio and sound recording as media and their listeners.

5.

Alert students to new and emerging radio and recording technologies and their potential impact.

6.

Improve students' radio-listening media literacy skills.