This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. Chapter by chapter approach allows students to understand one theory at a time, staying focused on one theory before learning another theory.

This Online Learning Center is designed to help you succeed in your course. Chapter-specific content such as Quizzes, Story-Into-Theory Questions, Flashcards, Crossword Puzzles, Learning Objectives, Chapter Outlines, Chapter Summaries, and Internet Exercises can be accessed by choosing from the chapter drop-down menu on the left. Course-wide content such as Theory Matching Activities, Theory Summaries, Bibliography Formats, and Glossary can be accessed by choosing from the list on the left. To view all the contents of this website, visit its Site Map.

<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=gif::::/sites/dl/free/0767430344/386115/firsttimeuser_top.gif','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (1.0K)</a>

Registration to this Web site is no longer required. All of the student resources contained on this site are freely accessible; you may disregard the registration instructions and the registration code printed on the card at the front of your textbook. Click on the Student Center link to the left to enter the site.

<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=gif::::/sites/dl/free/0767430344/386115/firsttimeuser_bottom.gif','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (1.0K)</a>