Introduction

Reading: Product Redesign Advantageous for U.S. Manufacturers

Value Analysis

Reading: Hitachi Wins Design Award for Cordless Drill

Objectives of Product and Service Design

Legal, Ethical, and Environmental Issues

Other Issues in Product and Service Design

Newsclip: Fast Food Flavors You Won't Find in the US

Phases in Product Design and Development

Idea Generation

Reading: Some Foods Get Lost in Transition

Newsclip: Consumer Research Guides Sony Product Design

Design for Manufacturing

Concurrent Engineering

Computer-Aided Design (CAD)

Production Requirements

Reading: All Eyes on Eco-Friendly Tire Making

Recycling

Remanufacturing

Reading: Design for Recycling: The Renault Way

Newsclip: Levi Ships Millions of "Sustainable" Jeans

Reduction through Value Analysis

Reading: Kraft Foods' Recipe for Sustainability

Component Commonality

Quality Function Deployment

The Kano Model

Service Design

Overview of Service Design

Differences between Service Design and Product Design

Phases in the Service Design Process

Service Blueprinting

Characteristics of Well-Designed Service Systems

Challenges of Service Design

Guidelines for Successful Service Design

Operations Strategy

Reading: China Design: A Global Center for Hot Product

Summary

Key Terms

Discussion and Review Questions

Taking Stock

Critical Thinking Exercises

Group/Experiential Learning Exercises

Problems

Selected Bibliography and Further Reading

Chapter Supplement: Reliability