After completing this chapter, you should be able to:

1. Explain the strategic importance of product and service design.
2. List some key reasons for design or redesign.
3. Identify the main objectives of product and service design.
4. Discuss the importance of standardization.
5. Discuss the importance of legal, ethical, and environmental issues in product and service design.
6. Briefly describe the phases in product design and development.
7. Describe some of the main sources of design ideas.
8. Name several key issues in manufacturing design.
9. Name several key issues in service design.
10. Name the phases in service design.
11. List the characteristics of well-designed service systems.
12. Name some of the challenges of service design.