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Chapter Outline
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Section I
  1. Fundamentals of Strategic Advantage
  2. Strategic IT
  3. Real World Case: General Electric Company: Evaluating E-Business Strategies
  4. Competitive Strategy Concepts
  5. Strategic Uses of Information Technology
  6. The Value Chain and Strategic IS
  7. Identifying E-Business and E-Commerce Strategies
Section II
  1. Using Information Technology for Strategic Advantage
  2. Strategic Uses of IT
  3. Real World Case: McDonald's and American Express: E-Commerce Spinoff Strategies
  4. Building a Customer-Focused E-Business
  5. Reengineering Business Processes
  6. Improving Business Quality
  7. Becoming an Agile Company
  8. Creating a Virtual Company
  9. Building a Knowledge-Creating Company
  10. Sustaining Strategic Success





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