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| 1 | |
The five competitive forces that shape the structure of competition in an industry include all of the following except: |
| | A) | The rivalry of competitors |
| | B) | The restrictions imposed by government regulations |
| | C) | The threat of substitutes |
| | D) | The bargaining power of customers |
| | E) | The threat of new entrants |
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| 2 | |
Establishing new business linkages and alliances with customers, suppliers, and competitors is an example of a(n) _______________ strategy. |
| | A) | alliance |
| | B) | differentiation |
| | C) | innovation |
| | D) | growth |
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| 3 | |
A company implements information systems linked by the Internet and extranets to support strategic business relationships with customers, suppliers, and other business partners. This is an example of using information technology to pursue a(n) _______________ strategy. |
| | A) | cost leadership |
| | B) | differentiation |
| | C) | innovation |
| | D) | alliance |
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| 4 | |
Investing in information systems technology to make a firm's customers or suppliers dependent on them for the continued use of innovative, mutually beneficial inter-organizational information systems is an example of _______________. |
| | A) | reducing barriers to entry |
| | B) | reducing switching costs |
| | C) | creating switching costs |
| | D) | improving the value chain |
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| 5 | |
According to the text, Hilton Reservations Worldwide provides good customer focus, while at the same time providing: |
| | A) | The ability for a reservations specialist to cross-sell an alternative Hilton chain |
| | B) | An interactive voice recognition system to confirm a reservation and free the reservation specialist to take the next call |
| | C) | Reduced time and agent expense associated with each call |
| | D) | All of the choices are correct. |
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| 6 | |
If a company emphasizes the strategic business uses of information technology, its management would view _______________ as a major competitive differentiator. |
| | A) | human resources |
| | B) | accounting |
| | C) | IT |
| | D) | new products |
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| 7 | |
The level of change linked to business process reengineering can best be described as _______________. |
| | A) | incremental |
| | B) | cyclical |
| | C) | radical |
| | D) | sequential |
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| 8 | |
To be an agile company, a business must implement all of the following competition strategies except: |
| | A) | Leverage the impact of people and information |
| | B) | Enrich customers with solutions to their problems |
| | C) | Resist change and uncertainty |
| | D) | Cooperate with customers, suppliers, and competitors |
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| 9 | |
Becoming a knowledge-creating company or a learning organization means: |
| | A) | Consistently creating new business knowledge |
| | B) | Disseminating knowledge widely throughout the company |
| | C) | Quickly building the new knowledge into products and services |
| | D) | All of the choices are correct. |
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| 10 | |
The reasons for difficulty in placing value on Knowledge Management Systems include all of the following except: |
| | A) | Their ability to generate income is often measured indirectly. |
| | B) | The return on investment is hard to quantify. |
| | C) | The decision to implement the system may be intuitive and merely "seem like a good idea". |
| | D) | All of the choices are correct. |
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