Describe the perceptual process model of communication. Communication
is a process of consecutively linked elements. This model of communication depicts
receivers as information processors who create the meaning of messages in their
own mind. Because receivers’ interpretations of messages often differ from those
intended by senders, miscommunication is a common occurrence.
Objective [2]
Demonstrate your familiarity with four antecedents of communication distortion
between managers and employees. Communication distortion is a common problem
that consists of modifying the content of a message. Employees distort upward
communication when their supervisor has high upward influence and/or power. Distortion
also increases when employees aspire to move upward and when they do not trust
their supervisor.
Objective [3]
Contrast the communication styles of assertiveness, aggressiveness, and nonassertiveness.
An assertive style is expressive and self-enhancing but does not violate others’
basic human rights. In contrast, an aggressive style is expressive and self-enhancing
but takes unfair advantage of others. A nonassertive style is characterized by
timid and self-denying behavior. An assertive communication 316 Part Four Managing
Organizational Processes style is more effective than either an aggressive or
nonassertive style.
Objective [4]
Discuss the primary sources of nonverbal communication and 10 keys to effective
listening. There are several identifiable sources of nonverbal communication
effectiveness. Body movements and gestures, touch, facial expressions, and eye
contact are important nonverbal cues. The interpretation of these nonverbal cues
significantly varies across cultures. Good listeners use the following 10 listening
habits: (a) capitalize on thought speed by staying with the speaker and listening
between the lines, (b) listen for ideas rather than facts, (c) identify areas
of interest between the speaker and listener, (d) judge content and not delivery,
(e) do not judge until the speaker has completed his or her message, (f) put energy
and effort into listening, (g) resist distractions, (h) listen to both favorable
and unfavorable information, (i) read or listen to complex material to exercise
the mind, and (j) take notes when necessary and use visual aids to enhance understanding.
Objective [5]
Explain the information technology of Internet/intranet/ extranet, e-mail,
videoconferencing, and collaborative computing, and explain the related use of
telecommuting. The Internet is a global network of computer networks. An intranet
is an organization’s private Internet. It contains a firewall that blocks outside
Internet users from accessing private internal information. An extranet connects
an organization’s internal employees with selected customers, suppliers, and strategic
partners. The primary benefit of these “nets” is that they can enhance the ability
of employees to find, create, manage, and distribute information. E-mail uses
the Internet/intranet/extranet to send computer-generated text and documents between
people. Videoconferencing uses video and audio links along with computers to enable
people located at different locations to see, hear, and talk with one another.
Collaborative computing entails using state-of-theart computer software and hardware
to help people work better together. Information is shared across time and space
by linking people with computer networks. Telecommuting involves doing work that
is generally performed in the office away from the office using a variety of information
technologies.
Objective [6]
Describe the process, personal, physical, and semantic barriers to effective
communication. Every element of the perceptual model of communication is a
potential process barrier. There are eight personal barriers that commonly influence
communication: (a) the ability to effectively communicate, (b) the way people
process and interpret information, (c) the level of interpersonal trust between
people, (d) the existence of stereotypes and prejudices, (e) the egos of the people
communicating, (f) the ability to listen, (g) the natural tendency to evaluate
or judge a sender’s message, and (h) the inability to listen with understanding.
Physical barriers pertain to distance, physical objects, time, and work and office
noise. Semantic barriers show up as encoding and decoding errors because these
phases of communication involve transmitting and receiving words and symbols.
Cultural diversity is a key contributor to semantic barriers.
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