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Dividing the market based on behaviour with or toward a product.
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A word, device (design, shape, sound, or colour), or combination of these used to distinguish a seller’s goods or services from those of competitors.
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All individuals and organizations that want goods and services to use in producing other goods and services or to sell, rent, or supply goods to others.
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All individuals or households that want goods and services for personal consumption or use.
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The process of learning as much as possible about customers and doing everything you can to satisfy them—or even exceed their expectations—with goods and services over time.
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Dividing the market by age, income, and education level.
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The process of identifying the factors that can affect marketing success.
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A small group of people who meet under the direction of a discussion leader to communicate their opinions about an organization, its products, or other issues.
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Dividing the market by geographic area.
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Marketing efforts to produce, promote, and reclaim environmentally-sensitive products.
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The process of dividing the total market into groups whose members have similar characteristics.
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The process of determining customer needs and wants and then developing goods and services that meet or exceed these expectations.
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A three-part business philosophy: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation.
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The ingredients that go into a marketing program: product, price, place, and promotion.
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The analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions.
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Developing products and promotions to please large groups of people.
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The process of finding small but profitable market segments and designing or finding products for them.
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Developing a unique mix of goods and services for each individual customer.
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The money or other consideration (including other goods and services) exchanged for the ownership or use of a good or service.
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Data that you gather yourself (not from secondary sources such as books and magazines).
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Any physical good, service, or idea that satisfies a want or need.
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All of the techniques that sellers use to motivate customers to buy their products.
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Dividing the market according to personality or lifestyle (activities, interests, and opinions).
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Marketing strategy with the goal of keeping individual customers over time by offering them products that exactly meet their requirements.
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Information that has already been compiled by others and published in journals and books or made available online.
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Marketing directed toward those groups (market segments) an organization decides it can serve profitably.
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The process of testing products among potential users.
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