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| The marketing concept. The idea that an organization should aim all of its efforts at satisfying its customers - at a profit www.witiger.com/marketing/marketingconcept.htm Fundamental to marketing, the 4P's www.witiger.com/marketing/4Ps.htm product price promotion place (location) read also about the 4 e-P's at www.witiger.com/marketing/4Ps.htm The evolution of marketing
Watch the video discussing these orientations at http://www.youtube.com/watch?v=ntX9xeDgDo8 The main reason why we have Segmentation is because we have so many types of customers. The reason why Segmentation has become important in teaching and learning about marketing is because these groups of different customers have:
See www.witiger.com/marketing/marketsegmentation.htm Gathering data is vital to the marketing research process, but it can be quite expensive. Normally, the least expensive method is to gather secondary data: that is, information that has already been compiled. Go to www.acnielsen.ca. What does the company do? Discuss 3 trends and insights from their home page. For years, the Canadian Marketing Association has been a valuable source of information for consumers. Visit them online at www.the-cma.org. Under "Consumer Information", is there anything devoted to protecting you as a consumer? Describe what you have learnt about protecting yourself online. |