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Essentials Of Marketing, 9/e
William D. Perreault, University of North Carolina at Chapel Hill

Feature Summary

  • The Unique Pedagogy. Where most books update their design, end of chapter material, and boxes, Perreault revised the body of Essentials of Marketing to ensure timely examples and coverage is woven seamlessly throughout.
  • Author Driven Supplements Package. The supplements package was created by author Bill Perreault and makes this the only text in the world that has a completely author-driven supplements package. Author involvement ensures accuracy, reliability, consistency, and quality.
  • Integration of the Internet/WWW. Internet exercises are integrated throughout the text and links to companies referenced in the book are accessible via the Perreault & McCarthy Web page http://www.mhhe.com/business/marketing/fourps/ess. We offer a very complete web page with Internet exercises, down-loadable supplements, and chapter quizzes.
  • Impact of Technology. The text includes an updated and complete look at how information technology is impacting marketing strategy as well and implementation control.
  • Marketing Strategy Earlier. Earlier emphasis on marketing strategy including an introduction (Ch 3) of an integrative framework for marketing strategy that provides students with a structure for the rest of the book.
  • Cross-Functional Chapter. The first book to offer a separate chapter on how marketing impacts and interacts with other functional areas of the business.
  • Seven Video Cases. There are 42 cases in the text. Seven of these are accompanied by a 10-15 minute long video segment created specifically for this text. The video segments are in the video library for the professor and a number of video segments are also on the Student CD-ROM.
  • Free Student CD-ROM. Packaged with every copy of the book. This CD features narrated PowerPoint slides that focus on key marketing concepts, 7 video segments and their accompanying written cases, Computer Aided Problems which accompany end of chapter problems, Hypertext, WWW links, Chapter quizzes, ads & photos which exemplify marketing concepts.




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