Supplements

While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.

Instructor's Supplements:

Instructor's Manual-0072553669: This teaching tool offers extensive teaching suggestions as well as instructions for the software supplements. It includes answers for end-of-chapter questions and problems, suggested cases, all questions for computer-aided problems, the Learning Aid, exercises, caselets, and problems, and questions for discussion.

Presentation CD-ROM-0072467258: This user-friendly is loaded with helpful tools. It contains most of the supplements that follow on one easy to use CD-ROM. The CD ROM contains the PowerPoint, the Instructor's Manual, Manual of Objective Tests, Multimedia Lecture Guide with Overhead Masters, the Acetates, and additional ads and images from the text.

Computerized Test Bank (WIN)-0072553650: All of the questions from the Manual of Tests are available on computer disks to make it easy to assemble a final (ready-to-be-duplicated) version of a test. There are two convenient approaches. With Diploma --you can develop and print tests on your own computer. Or instructors can use Teletest. By calling a toll-free telephone number--or mailing in their order, the publisher will print tests to their specifications. Many options are available--and adopters of Essentials ofMarketing receive this service at no charge.

Manual of Tests-0072467185: This comprehensive test bank includes over 3000 multiple choice and true false questions. Each question was written by Bill Perreault and is accompanied by the following helpful information: the answer key, where to find the right answer, the type of knowledge each question tests, and the question's difficulty level.

Multimedia Lecture Guide Package-0072467290: The lecture guide provides a complete lecture outline presentation coordinating the various supplement elements into an effective teaching preparation tool. This package also contains Overhead Masters to offer the professor additional visual tools for his class.

Color Acetates-0072553642: A set of 225 professionally developed acetates provides a host of exhibits (text and non-text) and 66 full color ads.

Teaching Video Package-007284454X: A set of 25 video segments, 7 of which are 10-15 minute-long video-cases. Included in the package is a comprehensive video instructor's manual that provides instructional background for the video along with discussion questions that may be used. Ten of the videos are either new or revised for this edition.

Web Site with Instructor OLC- http://www.mhhe.com/fourps This web site offers resources for both students and professors. Current events, down-loadable supplements, chapter quizzes, commercials.

PageOut is McGraw-Hill's unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if you're short on time, we even have a team ready to help you create your site!

Student's Supplements:

Applications in Basic Marketing, 2002-2003-0072495677: This reader is revised annually and is packaged with every new copy of the book for free. It contains articles and readings from popular sources such as Business Week, Wall Street Journal, and Forbes. The articles are coordinated with the organization of the text. Applications is also available separately.

Student CD-ROM-0072467207: This free Student CD-ROM is packaged with every copy of the book. This CD contains a PowerPoint slideshow (with audio) that illustrates seven key marketing concepts and narrated by marketing professor, David Urban of Virginia Commonwealth University. It also contains 7 video-case segments, Computer Aided Problems, Hypertext, WWW links, self-assessment quizzes, and ads and photos that exemplify marketing concepts.

Learning Aid-0072467282: This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing. The Learning Aid can be used for required assignments--or made available in the bookstore for students who want to do more work on their own. For each chapter in the text, the Learning Aid features for students: What This Chapter Is About, Important Terms, and True/False and Multiple Choice (with answers and page references). For the Instructor and/or student use, the Learning/Aid features: caselets, numerical problems, exercises based on computer-aided problems, other learning exercises, and questions for discussion. Suggested answers to all of the Learning Aid exercises and questions for discussion are provided in the Instructor's Manual. ·

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