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Essentials Of Marketing, 9/e
William D. Perreault, University of North Carolina at Chapel Hill

Sample Chapter

Sample Chapter 1 (1831.0K)
Sample Chapter 2 (1511.0K)
Sample Chapter 3 (1790.0K)

The following are Preview Pieces from Basic Marketing 15/e:
Walkthrough (7347.0K)
Chapter 1 - Marketing's Value to Consumers, Firms, and Society (38755.0K)
Chapter 2 - Marketing Strategy Planning (34433.0K)




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