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Chapter Outline
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The Informative-Persuasive Continuum  
Types of Persuasive Speeches  
  • Speeches that Reinforce  
  • Speeches that Convince  
  • Speeches that Call for Action  
Building Persuasive Arguments  
  • Persuasion Based on Credibility  
  • Persuasion Based on Logic  
  • Persuasion Based on Emotional Appeals  
  • Persuasion Based on Cultural Myths  
Putting It All Together  
Recognizing and Practicing Ethical Persuasion  
  • Demonstrating Your Integrity  
  • Checking for Fallacies  
Resources for Review and Skill Building  





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