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Learning Objectives
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1. Why are speaking to inform and to persuade part of a continuum?
2. What are the types of persuasive speaking?
3. How can you distinguish between claims of fact, value, and policy?
4. How are arguments built, and what kinds of appeals can be used to support them?
5. What are some options in organizing persuasive speeches?
6. How can speakers recognize and practice ethical persuasion?







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